Google Analytics

Overview

Products and services

• Google Analytics 4 property tracking
• Real-time data reporting
• Conversion and event tracking
• Audience segmentation tools
• Cross-platform user journey analysis
• Customizable dashboard reporting

Business problems addressed

• Difficulty in measuring website traffic sources
• Lack of visibility into user interaction patterns
• Inability to track the effectiveness of marketing campaigns
• Challenges in understanding mobile app user retention
• Difficulty in correlating user actions to business goals

Key benefits and capabilities

• Event-based data model
• Seamless integration with Google Ads and BigQuery
• Predictive metrics powered by machine learning
• Automated data collection and triggers
• Granular user permission management
• Multi-channel attribution modeling

Frequently asked questions

Is Google Analytics free to use?

Yes, Google Analytics offers a robust free version that satisfies the requirements for most small and medium-sized businesses.

What is the primary difference between Universal Analytics and GA4?

GA4 uses an event-based data model to track user interactions across websites and apps, whereas the previous version relied primarily on session-based metrics.

Can Google Analytics track data from mobile applications?

Yes, it provides dedicated SDKs to track user activity and events within both Android and iOS mobile applications.