Plausible Analytics
Privacy-friendly website analytics.
- Countries served
- Worldwide
- Languages
- English
- Last reviewed
- 2026-10-31
Overview
Plausible Analytics is an open-source, privacy-focused website analytics platform designed to provide website traffic insights without tracking individual users. It serves website owners, developers, and businesses that prioritize GDPR and CCPA compliance by avoiding the use of cookies and personal data collection. The platform integrates into existing web infrastructure to offer a lightweight alternative to traditional, resource-heavy analytics tools.
Products and services
- Privacy-focused web analytics dashboard
- Open-source website traffic tracking software
- Self-hosted analytics deployment options
- Cloud-hosted SaaS analytics subscription
- Website goal and event conversion tracking
- Email and Slack report integration services
Business problems addressed
- Compliance with strict data privacy regulations like GDPR and CCPA
- Elimination of intrusive cookie banners on websites
- Reduction of website bloat caused by heavy tracking scripts
- Risk of third-party data tracking and user profiling
- Complexity in managing and interpreting website traffic data
Key benefits and capabilities
- Cookie-less visitor tracking technology
- Lightweight script size for faster page loads
- Open-source codebase available for audit
- Customizable event and conversion tracking
- Data export and API access capabilities
- Unified dashboard for multiple website monitoring
Frequently asked questions
- Is Plausible Analytics compliant with GDPR and CCPA?
- Yes, because the tool does not use cookies or collect personal identification data, it is designed to operate in compliance with these privacy regulations.
- Can I host Plausible on my own servers?
- Yes, Plausible offers an open-source version that can be self-hosted on your own infrastructure if you prefer to maintain full control over your data.
- Does Plausible track individual users across websites?
- No, Plausible aggregates metrics into summary reports and does not track individual visitors or their behavior across different sites.