Amplitude

Overview

Products and services

• Amplitude Analytics
• Amplitude Experiment
• Amplitude CDP
• Amplitude Sessions
• Amplitude Data
• Customer Data Platform Services

Business problems addressed

• Difficulty tracking user engagement across platforms
• Inability to identify churn drivers
• Lack of clear correlation between features and conversion rates
• Inefficient A/B testing workflows
• Fragmented data silos

Key benefits and capabilities

• Event-based behavioral analytics
• Funnel and retention reporting
• A/B testing and feature flagging
• Predictive modeling
• Data governance tools
• User segmentation
• Real-time data visualization

Frequently asked questions

What kind of data does Amplitude track?

Amplitude primarily tracks user events, which are actions users take within an application, and their associated properties to build a behavioral profile.

Can Amplitude be used for A/B testing?

Yes, Amplitude includes an experimentation module that allows teams to run A/B tests and feature flags to measure the impact of product changes.

Is Amplitude suitable for startups?

While it serves large enterprises, Amplitude offers a starter plan that allows smaller teams and startups to access core analytics functionality.