Klaviyo
Email and SMS marketing built for e-commerce stores.
- Countries served
- Worldwide
- Languages
- English
- Last reviewed
- 2026-10-31
Overview
Klaviyo is a marketing automation platform designed specifically for e-commerce brands to manage data-driven communications. It enables businesses to consolidate customer information from various sources to deliver personalized marketing campaigns through email, SMS, and other channels. The platform integrates with major e-commerce backends to help merchants automate customer lifecycle messaging and track revenue performance.
Products and services
- Email marketing automation
- SMS marketing services
- Customer data platform integration
- Predictive analytics and insights
- Automated product recommendation engine
- Customizable signup and lead capture forms
Business problems addressed
- Difficulty managing personalized customer communications at scale
- Fragmentation of customer data across different platforms
- Inability to attribute marketing efforts to specific revenue gains
- High manual effort required for lifecycle email marketing
- Disconnected SMS and email marketing workflows
Key benefits and capabilities
- Multi-channel marketing automation flows
- Real-time customer segmentation based on behavior
- Unified customer profiles
- Dynamic content blocks for personalization
- A/B testing for subject lines and email content
- Built-in reporting and revenue attribution dashboard
Frequently asked questions
- What kind of businesses is Klaviyo designed for?
- Klaviyo is primarily designed for e-commerce businesses that want to use their own data to power personalized email and SMS marketing campaigns.
- Does the platform integrate with my online store?
- Klaviyo offers native integrations with major e-commerce platforms such as Shopify, BigCommerce, WooCommerce, and Magento.
- Can I use Klaviyo for free?
- Klaviyo offers a free tier that allows businesses to start with a limited number of contacts and email sends before upgrading to a paid subscription.